May 05, 2002

Eight Steps to Real Change

John Kotter and Dan Cohen's The Heart of Change is based upon the eight-step model that companies follow to achieve successful change, a model introduced by Kotter in Leading Change.

Step 1:
Increase Urgency. Raise a feeling of urgency and reduce the complacency, fear, and anger that stop change from starting.

Step 2:
Build the Guiding Team. Pull together the right group of people, with the right characteristics and sufficient power, to drive the change effort. Help them to behave with trust and emotional commitment to one another.

Step 3:
Get the Vision Right.
Move beyond traditional analytical/financial plans and budgets. Create the right compelling vision to direct the effort.

Step 4:
Communicate for Buy-in.
Send clear, credible, and heartfelt messages about the direction of change to establish genuine gut-level buy-in that shows up in how people act.

Step 5:
Empower Action.
Remove barriers that block those who have genuinely embraced the vision and strategies.

Step 6:
Create Short-term Wins.
Generate visible, valued, unambiguous wins, fast enough, to diffuse cynicism, pessimism, and skepticism, and to build momentum.

Step 7:
Don't Let Up.
Help people make wave after wave of change until the vision is a reality. Do not allow urgency to sag.


Step 8:
Make It Stick.
Ensure that people continue to act in new ways, despite the pull of tradition, by rooting behavior in reshaped organizational culture.

PokNeng:
Nota di atas hanya untuk rujukan PokNeng. Kalau ada yang dapat mengambil manfaat darinya, bagus jugak.

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